DIGITAL STRATEGY, DONE BETTER.
RANDEM is equipped to engage your business at all levels, understand the strategic challenges you face and – drawing on our years of experience advising complex multi-channel, multi-national businesses – help you define an ambitious but credible strategic digital direction that answers your questions of today while pre-empting those of tomorrow.
What's more, we back your newly minted Digital Strategy up with concrete, achievable actions and milestones that are relevant to your business, industry and capabilities; all to ensure the strategic vision turns into a reality.
THE STRATEGY PHASE IS CENTRED ON CREATING A SUSTAINABLE OPERATIONAL MODEL:
- Commercial Go-to-Market Strategy Development; incl. International Expansion
- Customer Acquisition and Retention; incl. Loyalty 2.0
- Sales/Financial Blueprint Analysis and Design
- Digital Transformation Roadmap Development and Management
- Target Market Analysis and Business Readiness Reviews
- Product and Merchandising Strategy Review and Development
YOUR CUSTOMER NEEDS AND WANTS ARE PARAMOUNT TO ATTRACTION AND LOYALTY:
- Customer experience analysis and modelling
- Organisation review and design
- Operating model design: Marketing, Service, Fulfilment, After Sales
- Service capability/Capacity analysis
- Segmented customer and channel service design
- Transformation rollout: People, Process & Technology
WE PARTNER WITH DISRUPTIVE AND LEADING PROVIDERS TO EMBED COST-EFFECTIVE AND HIGH-PERFORMING SOLUTIONS:
- Business and solution architecture
- User experience/User interface design and specification
- Ecommerce/Marketing/CRM platform configuration & deployment
- Custom application design, development and integration
- Business-ready integration into existing IT infrastructure
- 24/365 technical support
WE ENTRENCH A ROBUST OPERATING FOUNDATION CEATED ON EFFICIENCY AND PROFITABILITY:
- Sales operations forecasting & planning
- Real-Time merchandising and insight analysis
- Customer behaviour analysis and actionable insights
- Digital marketing: Design, Execution, Reporting
- 24/7 customer chat sales & service support
RANDEM Commerce offers you a unique service covering the digital management of your customers across all channels be it social media, SEO, SEM, inbound and outbound marketing and also servicing them across these channels. RANDEM Commerce allows you to have all your channels ready so that the customer of today can choose their preferred one(s) to connect with you.
Below is a snippet to our RANDEM Commerce blue print and how we will work and manage with and on your behalf the following:
CUSTOMER RETENTION &
Managing your online engagement across all channels including online customer chat, ticketing support and social support
MARKETING CAMPAIGN DESIGN &
- The design launch and management of marketing campaigns working in partnership with you to achieve desired sales and revenue goals.
- Your quarterly and yearly marketing calendar plan Read more about it below
SEO PLANNING & EXECUTION
SEO Planning and execution; working on the best effective short-term results and long-term action plan and an outcome to align or support your yearly forecasts.
MARKETING AUTOMATION SETUP,
PLANNING & EXECUTION:
Creating a customer journey workflow that is scalable over time
Email workflows based on Brand and Marketing communications strategy, including:
- New-Customer Welcome Strategy
- Weekly email communication strategies across segmented personas
- Unique customer engagement plans based upon how customers prefer to engage with your platforms (e.g. social media, phone, website)
- Product recommendation emails unique to a customer’s persona
MARKET AND CUSTOMER SEGMENTATION
Creating fluid personas that are measured across different touchpoints and conversion including:
- Monetary: Monetary measurements are as simple as personas generated $XX across the month via these channels (Inbound, outbound, etc.)
- Acquisition: Acquisition measure is when a visitor converts across to a customer, a fan on social media or an email subscriber
- Retention: Is the value provided to the customer by connecting them to your brand according to their preferred channel and interest in products
IN-STORE AND ONLINE STRATEGY
It’s not all about the digital world. Most of our customers have physical stores, read case studies here and we work with them to align their Customer experience across both channels.
This is done by using our Randem Commerce Retail strategy and helps our customers achieve high returns on their customer acquisition and retention.
WORK WITH YOU TO PREPARE YOUR
YEARLY DIGITAL FORECAST:
- We work with you to prepare and develop your future yearly forecast and assign each channel a KPI to achieve it.
- We Break down the KPI’s into monthly targets and report against them weekly.
- We pivot where necessary to achieve the forecast.