THE SOLUTION
RANDEM analysed and drew up the key market segments that were the most profitable for Mega and set about designing and building a new online store that simultaneously answered the core needs of these segments from the ground up on BigCommerce, a best-in-class SaaS eCommerce platform that helps online businesses grow faster.
We then built a deep custom integration between the eCommerce platform and Mega's ERP in order to keep important product, customer and order data synchronised, and progressively migrated the key historical data from the legacy platforms to the new store.
Finally, we integrated the new store with the class-leading marketing automation platform and built out detailed customer segmentation, engagement and marketing strategies tailored to each disparate market ready for RANDEM Managed Services to execute.